Accelerating Value Creation Through Transformational Growth
Empowering Leaders and Investors Through Proven Strategies and Organizational Alignment.
How We Achieve Results
What We Do
- Strategy Development with Organizational Alignment
- Go to Market (GTM) Plans & Motion
- M&A (Pre-Deal to Post-Close Integration)
- Market Development Plans
- Investment and Planning Framework
- Organizational Design & Recruiting
- Fractional CXO
What Sets Us Apart
- Operator-led advisory: We’ve sat in the leadership chair—owning growth, strategy, planning, revenue and operational decisions—so our guidance is grounded in how organizations really work.
- From thesis to traction: We connect investment theses and commercial plans to what happens on Day 1, Day 30, and Day 100 and Year 1 to Year 3, and beyond.
- No jargon, just results: Clear narratives, practical GTM architecture, and disciplined integration that shows up in revenue, retention, and EBITDA—not slide counts.
- One team, not a parade: Senior talent does the work with you. Fewer hand‑offs, faster decisions, cleaner execution.
How We Work
- Frame the problem clearly. We align stakeholders on context, constraints, and success metrics (the “few vital signs” that matter).
- Decide fast, with evidence. We pair external market insight with internal performance data to make confident choices.
- Build the playbook. We codify decisions into GTM architectures, integration plans, and dashboards that create a durable operating system.
- Coach and transfer capability. Your teams get tools, cadences, and guidelines to sustain results.
Who We Are
About the Founder
Marisa Uchin is an award‑winning C‑suite executive and energy industry thought leader with a record of driving growth and transformation across the energy, cleantech, and software sectors. Before launching The Marken Group, she led Enterprise Strategy, Go-To-Market, M&A, Solution Management, Market Development, and Corporate Marketing for private‑equity–backed and Fortune 50 enterprises. Marisa is known for building high‑performing teams and turning complex market shifts into sustainable competitive advantage.
At Franklin Energy, Marisa served as Chief Strategy & Growth Officer and previously Chief Commercial Officer, stacking EBITDA and expanding offerings through four acquisitions in 18 months, improving margins with targeted operating model redesign, and delivering double‑digit annual revenue growth through industry-leading commercial excellence. She led a full brand consolidation and go‑to‑market transformation to unlock the next phase of enterprise expansion.
Earlier at Oracle Utilities, Marisa led global market development and regulatory affairs, shaping outcomes that enabled utilities to treat cloud software as capital investment and opening new clean‑tech markets across Asia. Her energy‑sector foundation was built at Pacific Gas & Electric, where she secured multi‑year approvals for billion‑dollar energy‑efficiency investments, launched the nation’s first performance‑based demand-side management programs at utility scale, and advanced federal policy on climate, electrification, and safety.
A committed ecosystem leader, Marisa serves on the Groundswell Board of Directors, has advised climate‑tech startups—including Radiant Labs—and is a founding member of Chief - DC, the nation’s premier community for senior executive women. Marisa holds an MBA (Strategy & Marketing) from the University of Michigan Ross School of Business and a BA in Government from Wesleyan University, with additional executive education through Michigan Ross and IESE Barcelona through Oracle’s top talent AEI Program. She is the recipient of Oracle’s Sustainability Award.